Life is hard. Beer shouldn't be. This Pacific Pale Ale was brewed to be crisp, refreshing, and go down nice and easy. It's as Easy As: Pie, Lemon Squeezy, Falling off a log, ABC, Doing up velcro shoes, Juggling one ball, Cooking up a pre-cooked sausage, Looking after a goldfish, Growing Mint, and Doing the 'Corpse' yoga pose. Yep it's so easy you could drink it with your eyes closed.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Hold on to an Emerson's tasting where ever you go. The beach, the backyard, the back of beyond, or even just your place. This mini bar contains a carefully curated selection of favourites, so you can take your taste-buds on a journey, even while you're on a journey. Just make sure you keep it somewhere cold - this isn't actually a real fridge.

Area 51 is shrouded in mystery, with conspiracy theories afoot. Grey Area 5.1 isn't so different. While it's called a 'Cream Ale', it contains no cream, milk, or lactose of any sort. So what is the Unidentified Flavoursome Object that makes it so deliciously-smooth? Well, that's classified. But we can divulge that this beer is a little coconutty, and a lot refreshing. We suggest you pop on your tin-foil hat and open this can, so you can get to the bottom of it.

This is a NZ version of a German version of a Czech version of a German beer. The Germans created lager, the Czechs turned it into a pilsner, the Germans tweaked it, and then Emerson's did their bit... Sound complicated? It's actually beautifully simple. Light in body, slightly hoppy, and very refreshing. Prost! Or should that be na zdravi? Cheers, anyway, however you choose to say it.

Batten down the hatches. Stock up on firewood. Don your dressing gown. Slide into you slippers. Lap the cat. Open this can. Weizenbock is the perfect brew for hunkering down. It translates to strong wheat beer, but there's a lot more to it than that. Malty, rich, full-bodied, and warming, with flavours of Christmas cake, Easter spices and chocolate. Bring on winter.

Just because you don't want a beer, it doesn't mean you don't want a beer. So, Emerson's brewed you a beer. Inspired by the big bold flavours of Bird Dog IPA, but without the bite. Little Bird is an alcohol free IPA, with a deliciously-puritanical, true expression of the hop flavour. It's so tasty, you won't even realise you're not drinking. Until the morning, of course. Dry hopped using New Zealand and USA hops for a super-fresh, super vibrant aroma, with a super-crisp, super-quenching finish.

Dunedin born & brewed.

This year, the Emerson's Brew Crew went to Clayton Hop Farm on an important mission to harvest a bounty of the freshest Nelson Sauvin hops. And when you pick fresh hops, you get Sticky Digits. Resinous, lupulin covered hands, and a rich, smooth, fresh hop hazy IPA, with grapey, gooseberry, limey flavours. They've got sticky, now it's time for you to get stuck in.

Taieri George is named after the most important Emerson of all - Richard's Dad. Not only was he a founding member of the Taieri Gorge Railway, he was also the brewery's original Chief taster. He particularly enjoyed this drop, brewed with cinnamon, nutmeg and Otago clover honey. In his memory, we release this brew on his birthday. Here's to you, George.

It turns out, Hunterville is a pretty funky place. Home to the first-ever commercial brewer's yeast isolated from the New Zealand wilderness, that goes by the name of Wilding. A funky, fruity farmhouse ale, with a hint of spice, light malt, and a subtle hoppy finish. Froth Technologies approached us asking if we wanted to be involved in this project and we jumped at the opportunity to be the first brewery to use this new, native, commercial beer yeast isolate. This yeast was captured with an air trap on the banks of the Rangitikei River.

If you're looking for a planet friendly, plant-based alternative to cow's milk you've come to the right can. Oatski is a collaboration with Emerson's friends at Otis Oat M!lk. 200 litres of Southland-grown oat milk went into the tank with Motueka, Rakau, Simcoe, and Mosaic hops. The result is a rich, fruity, hazy IPA, with a luxuriously creamy mouthfeel. They haven't tried it on cereal yet, but it's great in a glass.